The Beefy’s Story
We’re as Australian as the meat pie itself!
Beefy's has been serving up award-winning pies since 1997, when our first store opened at Aussie World on Queensland's Sunshine Coast. What began as a small local bakery has grown into one of Australia's most loved pie brands, with stores across Queensland and Northern New South Wales and a loyal following that spans generations.
For almost 30 years, we've stayed true to what matters most: quality ingredients, generous fillings and great-tasting food made the Beefy's way. As a proudly Australian-owned business, every pie tells the story of our Sunshine Coast roots and our commitment to delivering a satisfying feed worth coming back for.
ANY TIME’S A GOOD TIME FOR A BEEFY’S
Whether it's a morning coffee, a tradie's lunch, a family road trip or a quick dinner solution, Beefy's is part of life's everyday moments. From our famous Signature Steak Pie to our extensive range of gluten-free products endorsed by Coeliac Australia, there's something on the menu for everyone.
We've built a reputation for creating some of Australia's best pies, earning multiple gold medals at the Official Great Aussie Pie Competition and recognition as a leader in gluten-free bakery products. But beyond the awards, what we're most proud of is the support of the communities that have welcomed us over the past three decades.
From Sunshine Coast locals to travellers, families, tradies and pie lovers across the country, Beefy's continues to bring people together over great food, friendly service and a true Aussie icon.
Our history… at a glance!
1997
Our first store opens in the Aussie World precinct. We were known as Sunrise Bakery back then!
1998
Our Buderim store opens.
2002
Awarded GOLD for the first time at the Official Great Aussie Meat Pie Competition, with our Signature Steak Pie.
2003
Winners again! Best Red Meat Gourmet Pie in Australia, and Runner Up Best Steak Pie in Australia in the Official Great Aussie Meat Pie Competition.
2004
Feeling as proud as punch to win gold, for the third year running, for our Signature Steak Pie at the Official Great Aussie Meat Pie Competition.
Up until this year, we had made all products on site at out Aussie World precinct store. To allow for expansion, we moved our production to a new facility at Kunda Park.
2006
The sun set on our old name, Sunrise Bakery, and Beefy’s was born.
2007
Beefy’s Glasshouse opens.
2009
We move to our bigger and better current headquarters and production facility at 36 Page Street, Kunda Park.
2011
Beefy’s first drive thru store opens at Ningi.
2012
Beefy’s expands beyond the Sunshine Coast and opens in Gympie.
Three months after Gympie opens, Beefy’s Cannon Hill opens; it’s our first Brisbane store.
2013
Awarded GOLD at the Official Great Aussie Meat Pie Competition for our Signature Steak Pie, alongside three silvers, one each for our Aussie Special Ned Kelly Pie, our Thai Green Curry Chicken and our Angus Steak with Sautéed Onions and Buttered Mushrooms Pie.
2014
Beefy’s Gluten Free Signature Steak Pie added to the menu and awarded GOLD at the Official Great Aussie Meat Pie Competition.
Beefy’s second drive thru store opens at North Lakes, Brisbane.
2015
Beefy’s drive thru store opens at Mango Hill, Brisbane.
Beefy’s Gluten Free Gourmet Sausage Roll added to the menu.
Awarded WINNER Australia’s Best Gluten Free Pie 2015 at the Official Great Aussie Meat Pie Competition in Sydney, and our traditional pastry Signature Steak Pie also wins GOLD.
Beefy’s goes head to head against Glenorie Bakery in NSW and wins the Pie of Origin 2015, raising $7,646 for the Queensland Children’s Hospital
2016
Beefy’s Gluten Free Signature Steak Pie home delivery service begins.
Beefy’s Maroochydore opens.
Back-to-back wins – Awarded WINNER Australia’s Best Gluten Free Pie 2016 at the Official Great Aussie Meat Pie Competition in Melbourne, and our traditional pastry Signature Steak Pie wins GOLD again.
Prime Minister Malcolm Turnbull visits Beefy’s Mango Hill.
Beefy’s wins the Pie of Origin 2016 and raises $17,648.40 for the Queensland Children’s Hospital.
2017
Beefy’s Buddina opens with our brand-NEW modern look.
Awarded GOLD for our Signature Steak Pie and gold for Gluten Free Steak, Bacon and Cheese Pie at the Official Great Aussie Meat Pie Competition.
Beefy’s wins the Pie of Origin 2017 and raises $23,144 for the Queensland Children’s Hospital.
2018
Beefy’s Buderim gets a makeover and a brand-new modern look.
Prime Minister Scott Morrison visits Beefy’s headquarters.
Awarded GOLD for our Beefy’s Signature Steak Pie (again!) at the Official Great Aussie Meat Pie Competition.
Our Big Queenslander Pie fundraiser raises $13,354 for the Queensland Children’s Hospital.
2019
Beefy’s Aussie World gets a brand-new modern look and we celebrate 22 years from where it all began!
Beefy’s North Lakes and Beefy’s Mango Hill combine to our bigger Mango Hill store.
Voted Best Meat Pie on the Sunshine Coast by Sunshine Coast locals.
Beefy’s wins the Pie of Origin 2019 and raises $21,061 for the Queensland Children’s Hospital.
Awarded GOLD for our Signature Steak Pie, our Gluten Free Steak, Bacon and Cheese Pie and our Beefy’s Aussie Special aka Ned Kelly Pie at the Official Great Aussie Meat Pie Competition.
2020
Voted Best Meat Pie in Gympie by Gympie locals.
Our Big Queenslander Pie fundraiser raises $16,387 for the Queensland Children’s Hospital.
Awarded Best Gluten Free Pie in Australia with our Gluten Free Steak, Bacon & Cheese and GOLD for our Signature Steak at the Official Great Aussie Meat Pie Competition.
2021
NEW store opens – Beefy’s Traveston, at Puma Traveston Service Centre.
Our Big Queenslander Pie fundraiser raises $19,457 for the Queensland Children’s Hospital.
Awarded Best Gluten Free Pie in Australia with our Gluten Free Steak, Bacon & Cheese, alongside GOLD for our Signature Steak and Beefy’s Aussie Special aka Ned Kelly Pie at the Official Great Aussie Meat Pie Competition.
2022
Our Big Queenslander Pie fundraiser raises $23,008 for the Queensland Children’s Hospital.
Awarded GOLD for our Signature Steak (8 years in a row!) and Gluten Free Steak, Bacon & Cheese at the Official Great Aussie Meat Pie Competition.
2023
Awarded multiple medals at the 34th Official Great Aussie Pie Competition, including GOLD for our Gluten Free Steak, Bacon & Cheese Pie and Gluten Free Beef & Pork Sausage Roll.
2024
Our first NSW Beefy's store opens in Ballina, NSW.
New Beefy's stores open in Newtown and Cannon Hill.
Added to our award-winning pie collection with SILVER and BRONZE medals at the Official Great Aussie Pie Competition for our Signature Steak Pie and Gluten Free Signature Steak Pie.
2025
Beefy's opens its first Gold Coast stores in Coolangatta & Oxenford.
New Beefy's stores open in Morayfield and Capalaba.
2026
Our Steak vs Steak fundraiser raises $16,800 for the Sunshine Coast Hospital through MixFM’s Give Me 5 for Kids.
Beefy's wins another 6 medals at the 37th Official Great Aussie Pie Competition, including Gold for our Aussie Special Pie, Signature Steak Pie (Gluten Free) and Angus Steak, Cheese & Jalapeno Pie, plus Bronze for our Chunky Mince, Chicken & Vegetable and Plant-based Mince pies.