2022 is our 25th birthday year at Beefy’s, and we’re celebrating 25 years of customer loyalty by inviting our customers to have the chance to win 25% off everything in store for the remainder of 2022.

Simply join Beefy’s Rewards Club by 11.59 pm on Thursday 30th June 2022 to enter the draw.
If you’re already a Beefy’s Rewards Club member, you’ll be automatically entered to win.

Twenty-five lucky Beefy’s customers will win an exclusive 25th Birthday Beefy’s Limited Edition Keyring, which, when shown in store, will give you 25% off.

That’s 25% off everything in every order, including 25% off Beefy’s pie packs, value meals and deals!
Plus, 250 lucky runners-up will win 10% off everything in store for the remainder of 2022. They’ll also receive a 25th Birthday Beefy’s Celebration Keyring to use in store to activate the savings.

Celebrating 25 years is a huge milestone for us, but we want to make it all about our customers,” says Beefy’s Mark Hobbs.

“After all, we wouldn’t be the Queensland family business we are today if it wasn’t for our customers’ support. We can’t thank them enough for their loyalty and their love of Beefy’s.”

Beefy’s has been feeding families, tradies, surfers, office workers and pie lovers since 1997, when we opened our first store in the Aussie World precinct.

Ron and Shirley Hobbs, together with their son Mark and his wife Belinda, are our founders. They remain very much part of our business today and their vision for Beefy’s to deliver ‘Bigger, Better, Beefier Meat Pies – Guaranteed’ still holds true.

“There have been some big moments in our 25 years,” says Mark. “Opening each of our nine stores and adding our Gluten Free Signature Steak Pie to our menu in 2014 are amongst them.”

“Then, for our Gluten Free Signature Steak Pie to go on and win Gold that same year in the Official Great Aussie Pie Competition was absolutely amazing.”

“There have been other awards too over the years, won in that same competition, but it’s the thanks that we get from our customers that means the most to us.”

“In fact, for us, Beefy’s is very much about the people. Whether it’s our customers, our team, or the kids at the Queensland Children’s Hospital, we aim to put people first.”

“Through our annual Pie of Origin fundraiser, and with the help of our customers, we’ve raised more than $100,000 for the Hospital in the six years we’ve been involved. This is just one of the ways we give back.”

The Beefy’s team is currently warming up the ovens in preparation for Pie of Origin 2022, which kicks off in June, so watch this space for more information coming soon!

In the meantime, don’t forget to enter the draw to win 25% off at Beefy’s for 2022! Again, entries close at 11.59 pm on Thursday 30th June 2022. Winners will be announced on Tuesday 5th July 2022.

Enter now by joining Beefy’s Rewards Club! Don’t delay!!